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Goal Setting and Developing Habits for Success with Rod Khleif


In this episode, Larry invited a very passionate real estate investor. Rod Khleif personally owned and managed over 2,000 properties. Rod has also built over 23 businesses in his 40-year business career.

Rod Khleif has combined his passion for real estate investing with his personal philosophy of goal setting, envisioning, and manifesting success to become one of America’s top real estate investment and high performance life coaches.


  • Rod's backstory
  • How he got into real estate
  • Learning the psychology of success
  • On losing 50 million dollars
  • The reason his business crashed
  • What it took to look past losing everything
  • Goal setting and using visualization
  • Writing down your goal is powerful
  • Redirecting your focus on what you want
  • Having a compelling vision
  • On giving back
  • Difference between fulfilment and success
  • On having a morning ritual


  • "80-90% of your success in anything is your mindset and your psychology. Only 10-20% is the real estate mechanical information."
  • "A comfort zone is a warm place but nothing grows there."
  • "Where focus goes, energy flows."
  • "You should never achieve a big goal without having other goals lined up behind it."



Larry: Welcome to the Brain Pick-A-Pro show live from Lake Wylie, South Carolina, this is Larry Goins. Thank you so much for watching guys. I really, really appreciate that. Be sure and share. Be sure and leave us some feedbacks, some comments. We really appreciate that as well. We always try to bring you the best of the rest and today is no exception. I’m very, very excited. We’ve been trying to get this gentleman on for weeks. I’m telling you he is so busy. He is booked. He is a mover. He is a shaker. He has owned several multi-million dollar businesses and single family, multifamily. This guy does it. I don’t even know how he does it. He’s busier than I was a while back, right? So, please give a warm welcome to Rod Khleif. What’s going on buddy?

Rod: Hey, brother. Thanks for having me on the show. This is gonna be a lot of fun today.

Larry: Man, I’m really excited you’re here. Why don’t you just start out and tell our listeners and viewers a little bit about who is Rod Khleif.

Rod: Sure. Sure. Sure. Well, I’m gonna go back ways just to give some context because it’s relevant. So, I immigrated in this country when I was 6 years old with my mother Avantia and my brother Albert and we actually came across on a big ship, we ended up in New York Harbor and I remember my mom crying when she saw the Statue of Liberty and then we ended up in Denver, Colorado where I lived the next 30 years. And we didn’t have much. I had to wear clothes from the Goodwill and Salvation Army through junior high school. My mom had to buy expired food and we drank powdered milk because that’s all we could afford. I’m sure some of your listeners had it harder than we did but I knew I wanted more and my mom had an incredible work ethic. She babysat kids, so we would have enough money to eat. With the babysitting money, she bought the house across the street from us when I was 14 years old for approximately $30,000. And when I was about to graduate from high school, a couple of years later, she told me that, actually when I was 17, she told me that it had gone up $20,000 and I’m like, what? I’m getting into real estate.

Larry: There you go.

Rod: I got super excited and I was gonna be a real estate tycoon and I got my real estate broker’s license when I turned 18. You could do that with education. Now, you’ve got to have some experience but I became a broker when I turned 18. I made about $8,000 my first year. Maybe made about $10,000 my second year. But my third year I made well over $100,000. And so what happened between your 2 and your 3 and I think that story is gonna add value to your listeners Larry because, you know, what it was was I met a guy that taught me about the psychology of success, taught me that 80% to 90% of your success in anything is your mindset and your psychology. Only 10% to 20% is the real estate, you know, the mechanical information. And fast forward to today, I’ve owned over 2,000 houses that I rented out. They were buy and hold. These aren’t flips. I did some flipping and wholesaling as well as I’m sure your audience can resonate with but these were buy and hold. And I’ve also owned apartment complexes. And so in 2006, my net worth went up 17 million dollars while I slept.

Larry: Wow.

Rod: And you know, it’s funny, when you have big success like that, you know, I did the math on that it’s like over $8,000 an hour over the year and you get a big head and I thought I was a real estate god and, you know, whenever that happens, God or the universe or whatever you believe will give you smackdown. Well, that was 2008 for me. I got my butt handed to me. I lost 50 million dollars and I called it a seminar. I don’t call them failures. It is only a failure if you don’t grow and you don’t move past it. But it was a very, very painful seminar. And so, you know, a lot of times if you’re interested I can tell your listeners what it took to get past losing everything. I mean I thought I was set for life. You know, I thought 80 million baby boomers getting old and getting cold. I owned 800 houses here in Florida. I owned multiple apartment complexes and it all crashed and burned. So, I can speak to why it crashed as well but as importantly and I think it will add value to your listeners if you’ll humor me is I can speak how I got past it.

Larry: Sure. Absolutely.

Rod: All right. All right. So, let me tell you why I crashed. The reason I crashed was because my 800 houses were spread out, 2 hours north and 2 hours south of me and everywhere in between. So, the logistics were a real challenge and I’ll speak to why that’s a big deal in a second. But the other big thing is in Florida we have no state income tax. So, property taxes are very high. I was along the coast so a lot of properties with flood and wind insurance which is very high, all of which impacts cash flow. The name of the game is cash flow. In fact, that’s the subtitle of my book, The New Rules of Real Estate Investing i.e. the new rules being values out the window focused on cash flow. But what was interesting is while I was losing everything, my single families what pulled me down and again I’ll continue to explain why in a second, but my multifamily did just fine. So, let me give you an example. So, let’s say I had a house that was an hour north to me and they had a maintenance issue. If a send a maintenance man to one of my apartments, you know, everything is the same, we’d have stock pile carts for the plumbing and the HVAC and the appliances and they could get in and out in an hour. If I send a maintenance guy to one of my houses, everything is different. So, first they have to drive an hour to get to the house then they’ll have to see what was wrong then they’d have to go find a hardware store, Lowes, Home Depot, whatever and buy carts then they’ll come back and very often if you’ve heard on do it yourself fixing, you realized you missed something, you gotta go back again and what would take an hour in apartment complex takes all day at a house. You multiply that times 800 and the model didn’t cash flow well even though I was only at a 30% loan-to-value in 2006. So, I still didn’t quite cash flow because of the logistics, the tax and insurance. So, that’s why I plummeted. Now, let’s talk about how I pulled out of it. So, again I spoke to and I teach my students to this, I teach this to my live events is that mindset is 80% to 90% of your success in anything. You’ve got to be willing to push through the fear, you’ve got to be willing to get uncomfortable to create that life. Again humor me, I’ll speak to what I teach my students as it relates to goal setting and how I use visualization to get what I want. It will take just a few minutes, should I do that Larry?

Larry: Absolutely, please share.

Rod: All right. All right. So, what I do and guys if you’re listening, get a pen and paper and take some notes because I don’t do goal setting like most people do goal setting. So, what I do is I want you to pick an hour when you got a lot of energy and make sure you’re not gonna be distracted, make sure you’re well hydrated and I want you to sit down and write down everything you could ever possibly want in life, okay? Write down the big stuff. You want that houses in other countries or states or whatever. Me, I want a farm in Tennessee. Write down the houses, write down the cars, the boats, the jet skis, the planes, the stuff. Write down all the stuff. Everything you could ever want. Big things, little things and write down, you know, how much money do you want in the bank? In a year, how much money do you want in a bank when you’re retiring? What kind of cash flow do you want in a year? What kind of cash flow do you want when you’re retiring? Don’t let the pen leave the paper. If you’re analytical, analyze it later. Just keep writing and you can scratch it out later, but keep writing until you can’t think of another thing. And then once you’re done there, I want you to take a couple steps further. I want you to write down what you wanna learn in your lifetime. Me, I want to learn how to fly helicopter. I’ve never gone sky diving and I got roped into it and in Tuesday I’m going sky diving for the first time. What do you wanna learn? I wanna learn know how to play the drums. My wife brought me a drumset. It’s been two years now and still don’t know what end of the stick to use, but I’m gonna learn how to play when I have some time. So, what do you wanna learn? Maybe a foreign language. You know, what do you wanna do as well? Maybe write a book. My book is going on Amazon here in a couple of weeks. By the way, your listeners can get a free copy if they want Larry. If they text my name Rod to 41411, we will give my free copy, 200 pages. It’s gonna be 25 bucks on Amazon, but they can get it for free. But what do you wanna do? So, then lastly and as important as any of the rest of this, who do you wanna help? Write down who you wanna help, okay? Me, I wanted to, I bought my parents a house here in Port Charlotte, Florida. I bought them a car. I took them on cruises. Who in your family do you wanna help? Maybe you wanna help the community, write down. So, it’s not just the stuff, it’s everything you wanna do, be or have. And then once you can’t think of another thing, there’s a couple more steps. Once, you stop writing, I want you, it’s not a goal or real until it’s measurable. I want you to put a number by each goal as to how many years it’s gonna take you to each it. Put 1, 3, 5, even a 10, even a 20. But remembering that as human beings, we will over estimate what we can accomplish in a year and massively underestimate what we can do in a decade. So, put a number by each goal and don’t over think. Just guess, how long it’s gonna take you to achieve each one of these goals. Now, the next thing I want you to do is I want you to pick your number one goal. The juiciest goal that if you got it, it would be like, oh my god, this is so freaking amazing. That goal. Write that one down. If you’ve got several that are equally exciting, just pick one because it won’t matter for what we’re gonna do next. Then I want you to pick your top three 1-year goals. Take those 4 goals, your number 1 juicy goal and your top 3 one-year goals and put them on a separate sheet of paper. And frankly this is where most people stop. In fact, most people only get this far. People spend more time planning Christmas or a birthday party than they do designing their lives Larry and that’s what I’m talking about, you’re designing your life. And the simple act of writing down your goals is credibly powerful. There’s this sequence in your brain called the reticular activating system (RAS) and it’s that filtering your brain where it filters out what it thinks is important to you. And a great example of it, probably the best example I can think of is when you first buy a car. You buy that car and you never really noticed them before but when you buy it they were everywhere. You see them everywhere and they were there before you just didn’t notice them. So, that’s a great example. And that’s why writing down your goals is so powerful to start that process. Now, the next thing that you do is the goal is important but why that goal is an absolute must is critical. So, you’re gonna write down a paragraph on each one of those goals, why it’s an absolute must for you to achieve it. You’re gonna put things like so I can show my family what success looks like. My wife or my husband what success looks like, so we can do whatever we want, wherever we want, whenever we want, with whoever we want. Whatever it is for you, write it down. Words are very powerful, use emotionally charged words to describe the what. Put the positive reasons why but also put some negative reasons why. If you don’t achieve the goal, what’s gonna happen? Put some pain in there. So, I don’t feel like a failure if I don’t achieve this goal. I know that sounds harsh but as human beings, we will do more to avoid pain than gain pleasure. Put some pain in there, if you don’t achieve the goal, so I don’t fail my children, so I don’t live a life of regret, so I’m not a failure. Again, make it painful because this is the fuel. This is what will push you to push through limiting beliefs that you may have or fear that you may have or even worst, to get uncomfortable because, you know, a lot of people have a comfortable job but they know they want more and a comfort zone is a warm place but nothing grows there, okay? You got to have the fuel to get past the comfort and the fear and all that. So, this is the fuel, the why. So, once you’ve got the positive and negative reasons why, there’s one more step and that is utilize the power of visualization. So, let me give you some examples of when I do visualization in the past and it will help your listeners. So, when I was 18 and I got my broker’s license, you know, I was gonna make a fortune sell in real estate and I had to buy 4-door car because you needed a 4-door car to show houses to prospective purchasers. So, I bought this bone ugly 4-door Granada. It’s the ugliest thing you’ve ever seen, but that was I thought I needed. And then one of the guys I’ve worked with had a Corvette and he let me drive it and that’s really important that experiential piece. If there’s something you want, go experience, go test drive the car, go see the open, go look at a showing of the house. Do everything you can to make it experiential. So, I drove that car and what I did was this was way before you can even spell internet. I went in a magazine and I got a picture of a Corvette, I put it on the visor of this bone ugly Granada and within a year I had this beautiful red Corvette. I wanna give you some other examples but I want to pre-frame this by telling you and your listeners that this is not me bragging, this is just me giving you examples. All I can do is share some examples with you of the power of this. The things I wanna share with you now don’t even interest me anymore, but they are great for illustrated purposes. So, this is back in the time when the TV show Magnum P.I. was around. And the actor is Tom Selleck and he drove this gorgeous red Ferrari 308 and I saw that and that was the coolest thing I’ve ever seen. And so I got a picture of that actual car and I put that on the visor of my Corvette and within a year or two I had a Maserati that looked just like it. Last example, I’m the guy that always wanted a Lamborghini. I mean I remember having posters of Lamborghini Countach in my bedroom with the bikini girls and they’re car washing and yeah that was me. I had all that stuff. And what’s interesting is my son actually collected models when he was 9 years old with cars, he had about 30 of them and he had a model of the exact same color and style of Lamborghini that I ended up getting in which I wrecked ultimately but anyway. So, the last example I’ll give you is I always wanted to live on the beach and I lived in Denver and there’s no beach in Denver and I knew I wanted to live on the beach. For 20 years, I wanted this. I had pictures of palm trees and I think about it all the time. I visualized walking on the beach and I made it happen. I built this incredible 10,000-square foot 8-million dollar mansion on the beach. I mean it was spectacular, waterfall from the second floor into the pool. We had the beach on one side. I had my boat houses on the back side, elevator, wine cellar, I could go on and on. I mean just a spectacular home. So, the last thing in the goal setting is get pictures. In fact I’ll show you something here. I’ve got a planner and I know this will be on iTunes but it’s also videoed, in the back of this planner, I’ve got pictures that have been in here for 20 years. I’m not exaggerating, 20 years. Now, the first pictures are my gratitude pictures. They are my kids when they were very young because everything starts from a place of gratitude. Gratitude is foundational. So, I’ve got my gratitude pictures in here. Then I’ve got pictures of the things that I wanted, the houses, and what’s astounding is that these pictures look just like what I got like I live in a compound now that’s spectacular. I mean 6 buildings, it’s on the Bay, it’s like a park. It’s 2 acres and because God has got a sense of humor I can see my old house across the Bay that I lost in 2008 debacle. But I’ve got pictures but the pictures work, okay. I got pictures of watches, I got a couple of hundred thousand dollars with the watches. Stupid shit that I don’t care about anymore, Lamborghini, before I ever got it, you know, the Rolls Royce. All the stuff that I got because I had pictures. So, get pictures guys. Put them around you. If you look in my office here, you’ll see the pictures of the things that I want now. And so get pictures because they work. Put them on as your screen saver, put them on your wall, put them in your planner like I have made my planner here, I’ve had for 20 years, but this stuff works guys. I may have lost some, Larry, but that’s how I got past the crash in 2008 is I remember to focus on what I wanted and why I wanted it. It is so easy when we are going through hell to focus on the negative and like Winston Churchill says when you’re going through hell keep going. But the bottomline is where focus goes energy flows and you need to make sure you redirect your focus to what you want not what you don’t want. Let me give you a couple of other great examples of visualization, so you don’t listen just to my story. Good one would be Walt Disney. When Epcot Center was built, Walt Disney already died and Roy Disney, his brother was there at the grand opening and a reporter went up to Roy and said, you know, it’s a shame that Walt didn’t get to see this and Roy looked at him and said, the only reason you’re seeing this is because Walt saw this. Another great example is Jim Carrey. Jim Carrey when he was flat broke, wrote himself a check for 10 million dollars that he put in his wallet and he would go up by the Hollywood sign, flat broke, pull this thing out and look at it and that’s about how much he got for Dumb and Dumber. So, anything great that’s ever been accomplished has been visualized. So, use that to get what you want guys. Very, very, powerful.

Larry: That’s awesome man. Thank you so much for sharing that. That’s really, really good. I mean you do it step by step by step and I really do believe that the very first step is you got to make a list of everything you wanna be, do and have. You gotta do that. You gotta do that. And the key there, you said, don’t put any limitations on it. Think big. Right?

Rod: Right.

Larry: Some people I mean they want to help other people as well so start a foundation. I mean you’ve got a great foundation where you help a lot of people.

Rod: Let me speak to that for a second because it ties into the goal setting. I’m really glad you brought that up. I forgot to mention it. Let me share something, you know, I built that house on the beach and I spent 20 years to do this. So, 2 months after I moved in my family sleeping inside, I’m outside in the pool and this pool was in magazines. I mean changing colors at night, there’s a waterfall from the second part of the pool, waterfall from spa to the pool, trees that I bought that vent out over the pool and I’m in this pool at night. It’s warm. My family is inside sleeping, 2 months after I built the house and I got depressed. And I don’t mean, just feel bad, I mean I was freaking depressed. I’m like what the hell is going on here. I just achieved success by any measure, incredible success and I’m feeling bad. When I looked back on it, I realized there were 2 things happening. One was and this is why I wanna share this on this goal setting conversation, you should never achieve a big goal without having other goals lined up behind it because like the good books says, without a vision, the people perish. You need a vision for the future. You need a compelling vision. So, that was number 1. But the second thing, I went out a bought a bunch of books. I was like you know what I’ll beat this. I’m not gonna be depressed. So, I got Zig Ziglar and Tom Hopkins and Tony Robbins and I started reading these books, Dale Carnegie of course, but I read about half of Tony’s book and I’m like man this guy sound sharp. So, I went to one of his events and I spent 20 years now following him around the planet. I mean, let me give him a shoutout. If you’ve never had an opportunity to see him speak, just do it, trust me. I have no secondary gain by telling you that. Just do it. But I went to one of his events and I found out he fed families for the holidays. I’m like that’s really cool. So, I went home, this is like 2000 or 1999 like 20 years ago and I said, you know what, I will feed 5 families. So, my brother and I we went out and shopped and we fed 5 families for Thanksgiving. We got frozen turkeys. We got big baskets of food. We got toys for the kids and we went to a church and we said, hey, who really needs help? And so we delivered to these families. The third family changed my life, Larry. I go up to this door and I don’t know if any of you know what a shotgun house is. A shotgun is it’s like a row house, you walk in the living room, you walkthrough the bedroom to get to the kitchen which has the bathroom off of it. It’s like one-bedroom but it’s a crappy one-bedroom. You got to walkthrough the bedroom to get to the kitchen. There’s a lady living in this place with 5 kids. So, she comes out and this was actually in Denver. I did this in Denver with my brother. I do it in Florida now but she comes out and she sees the food and starts crying. Her kids come out. Some of them start crying. I start crying and I’m hooked. And now I’m blessed to say Larry that in the last 19 years we fed 65,000 children here in Sarasota with baskets of food. We do it for Christmas now. I’ve done over 10,000 backpacks filled with school supplies. I’ve done over 10,000 teddy bears to give to the local police departments for their officers to keep in their cars if they encounter a child that’s been in a traumatic event and it has been my greatest joy in life because there is a difference and this is from Tony Robbins, there’s a difference between fulfillment and success. Tony calls it the science of achievement versus the art of fulfillment. I was successful but I was unfulfilled because it’s all about Rod, Rod, Rod, Rod, Rod. How can I show the world I’m good enough? I built this monster house to prove to the world I’m good enough. It’s really what it was when you boil it down. I was totally focused on me. So, guys those of you listening, I wanna encourage you and I’ve interviewed people on my show, I’ve got you know one of the top rank podcast in the world on real estate, we are hitting 6 million downloads and I’ve interviewed billionaires on that show, mega millionaires that you know are successful but you can tell they were I was, they were unfulfilled because they’re confused on themselves. So, my invitation to you listening is find a way to give back in some fashion. I don’t care if you do one family, you’re helping elderly person, you help a child, you help the community in some fashion, do something to give back because success without that is not success.

Larry: You know that’s so true. I’ve heard many, many people say the best way to defeat depression is to go help somebody else. Find somebody that’s worst off than you are and focused on them because when you’re depressed you’re focusing on yourself, right?

Rod: That’s absolutely right buddy. I’ve said that’s absolutely right. Well said. Yes, for sure. Frankly you want anything, give it. You want love, give love. You want happiness, give happiness. But if you are depressed, you are focused on yourself and like I said back then that’s all I was focused on was Rod. You know at the expense of my family. At the expense of my children. It’s embarrassing, humiliating to me to even talk about it, but I felt like that’s what I had to do to prove myself and I lost a lot of things because of it. So, those of you listening, like I said, success without that is not success.

Larry: That’s huge man. That’s huge. I love how even though you have a vision board that you have everything that you want to accomplish and have accomplished in the past, it starts out with gratitude. Gratitude pictures, I love that.

Rod: Yeah. I’ve actually got vision boards behind me, I can’t get them right, but they’re back there that I look at every day. I’ve got a gratitude vision board. I’ve got vision boards for the things that I wanna do now and let me share one last thing with your listeners and that is I do this thing in the morning, any successful person I’ve ever met or interviewed has a morning ritual of some sort. Hal Elrod wrote a great book about this called The Miracle Morning.

Larry: Right. Great book. Great Book.

Rod: Yeah, great book. But basically you need to set your day off right. So, what I do in the morning and this is really simple is I just do gratitude for a short while. I’m grateful for my beautiful wife, my incredible home I live in now, my coaching students, my friends, my family, my foundation and I just do gratitude for a few minutes, sometimes I do this in bed, sometimes I’ll sit in this recliner that’s behind me here, you can’t see. So, I just do gratitude but then what I do is I do gratitude for the things that I want as if I already have them. And just say, thank you God for the things that I want as if I already have them. You call it prayer, you call it whatever you want, but guys trust me, it works. It triggers out reticular activating system to bring these things in your life. Gratitude is so powerful. I’ve done it where I even got emotional while I’m doing gratitude about things. So, you use that. Use that power and then the last thing I do is I just make a declaration. Sometimes verbally, sometimes in my head that is gonna be an awesome day and it almost always is.

Larry: That’s great. I love that. You know I’ve always said that the first hour is the rudder of the day. It determines what’s gonna happen during that day and I love that. So, Rod, what are some of your favorite books out there? I know you are very well read, you read a lot of books.

Rod: Yeah. Thank you.

Larry: What would you say is your favorite book or some of your favorite books?

Rod: Sure. Sure. Sure. Well, I got to start by saying, you know, get my free book because that’s a no-brainer. It’s free. The price is right. It’s 200 pages like a textbook for multifamily investing. You just text Rod to 41411 but my love language is gifts, there’s a book called The Five Languages of Love. So, my coaching students get books all the time from me because it’s the way that I show love. So, some of the ones that I gift them are of course Think and Grow Rich. That’s a no-brainer. That’s what you read several times a year. The Slight Edge that the small decisions in your life can have huge impact in your life. Turning Pro, Making a Decision to Not Be an Amateur But Become a Professional is another one. Of course anything by Dale Carnegie is fantastic. How to Win Friends and Influence People is a no-brainer. Stephen Covey’s The 7 Habits of Highly Effective People is fantastic. Anything about leadership from John Maxwell is fantastic. And I could go on and on. I didn’t go to college. I wanted to make money. I want to prove the world like I said I was good enough and so I went right into business, but I am very well read. I’ve got thousands of books in my library and one of the other buildings here in my compound. I like to tell people I’ve got a Ph.D. in results. But I never went to college and if you’re listening do not use that as an excuse not to go, okay? My son used that on me but you definitely should go because there’s nothing else just for the social component and the growth component. I actually regret not going believe it or not. But I love to read like you said.

Larry: That’s good man. That’s good. I feel the same way. I didn’t go to college. My son is gonna go to college. But I didn’t get to go. I didn’t have the money or the grades to be able to go. But I was like you, I wanna get out and do my own thing. But they can’t use that as an excuse. But some people are great with the formal education and some people go through the school hard knocks like we did, right?

Rod: Well, you know, you and I are hustlers buddy. You gotta have that work ethic and the desire to learn. Learning is earning. I remember my son when he was 9 years old coming up to me in this mansion like I said that testament to my ego that I built and I told him I wanna be gone this weekend buddy, I mean I owned 800 houses at that point, I owned apartment complexes, I said I’m going to real estate seminars and he is like, what? He said, why are you are going to real estate seminar? You should teach it dad. I said, buddy because we are always learning. We are always growing. And so I do several seminars a year. By the way I do a live events if any of your students are interested, it’s I would love to have you, check it out. I do 3 a year and they always sell out. And it’s just me training for 3 days. I don’t bring in a bunch of speakers to sell stuff like a lot of the guys do. It’s just me. It’s hard on this 60-year-old body for 3 full days but I do love it and we’ve got one coming up in Denver. We could easily hit 800 people. So, it’s a lot of fun. I really love it.

Larry: That’s great. That’s really good.

Rod: You know, I’ve got my podcast as well. So, if your listeners are have any interest in multifamily, please check it out, it’s called Lifetime CashFlow. You know, I’m doing something right because I’m about to hit 60 million downloads and one of the things I do on that is I do an episode every week about mindset. So, the only 5 to 8 minutes, I call them own your power and so like this week I’m doing the power of creativity and you’re thinking what is creativity have to do with real estate, well, a lot. Like you use creative ways to do marketing, creative ways to talk to sellers, creative ways to negotiate, creative ways to build a team and all these other things. Creativity does come into play. So, I do those every week in the podcast as well and they are really well received. Then I interview an expert like you do here on your show, buddy. So, I do 2 episodes a week.

Larry: That’s great man. Rod, I really, really appreciate you sharing. I mean anybody can go out there and learn how to do real estate, right? There’s all kinds of training, education and all that, but you know the biggest, biggest, biggest thing that I see people struggle with is the mindset portion of it, right? A lot of people don’t feel like they even deserve to be successful.

Rod: That’s exactly right.

Larry: Because they didn’t believe.

Rod: Or parents have said, you know, money doesn’t grow in trees. The rich are evil. They’ve got these subconscious, yeah, I’m really glad you brought that up, you’re right.

Larry: Absolutely. So, Rod anybody listening to this, they can go check you out, your website.

Rod: My website has tons of free material, website, I’ve got tons of videos, articles, books, everything is free. Lots of great content to help you. I have the believe system, you add as much value as you can and it comes back to your tenfold and it’s proven itself for me. So, tons of value there.

Larry: That’s great. That’s great. Buddy I really appreciate you being on. Thank you so much for sharing. It’s been an awesome interview. I really appreciate that. Great content. Great information. Look, I’ve got two pages of notes right here, right?

Rod: Oh, thanks buddy. That’s very kind of you to say. I appreciate that very much. It’s been a lot of fun. Thanks thanks my friend and I’m sure we will talk soon.

Larry: Sounds great. Thanks a lot. I appreciate it.

Rod: Take care buddy. See you.