With Google you can run advertising campaigns on what is called “Google Adwords”. If you go to Google and search for anything you’ll see that there are listings down the side of the page and a couple at the top. These are paid advertisements. Go to Google and search the words “sell my house” adding your city to the search term first. Ex: “Charlotte Sell My House”. Look at the different ads of local realtors and investors selling property. You can also search other keywords and include your city name. Keywords like, foreclosure, Buy my house, sell house fast, etc.
Simply go to Google and set up an account to run your ad and when the user clicks on your link it will take them to your website. If you don’t have a website you can get a generic website very cheap but remember that you get what you pay for. If you get a generic website then you’ll be very limited in how you can customize it.
The neat thing about Google is that you can set a daily and monthly budget. You can also set it up so that your ads will only show if someone in your area is searching for your particular keywords. If you are in Orlando, FL, you may only want people who live within 50 miles to see your Google ad so if anyone further away searches, your ad won’t appear and that will save you money.
You pay based on cost per click, not if they buy anything or sign up for more information. This is why it’s important to make sure you have a website that will capture their information before they leave.
Google Adsense is another type of Google advertising. Have you ever visited a website and seen the ads down one side that reads; “ads sponsored by Google”? These are adsense advertisers. You set it up the same way but you specify that you want it to be put on other related websites. You can still select a geographic area so you aren’t wasting money.
This method of locating properties actually qualifies for 4-5 methods. I’m mentioning it because with Google advertising, it is marketing. There’s so much more to Google. You can Google anything. Think about how you could find motivated sellers, where you could market your properties, how you could build your buyers list of investors, how you could build your dream team, find local attorneys, appraisers, rehab contractors, etc. Here are a few samples of searches you could do to find all of these above…
“Free Real Estate Ads” “Free Real Estate Listings” “Sell my house” “Buy My House” “Foreclosure Listings” “Investors Club” “Investor Loans” “Hard Money Loans” “Find contractors” Find Attorneys” Find Appraisers” Find Local Realtors”, etc.
You can also add your location in front of any of these searches to localize your search. Remember, you don’t have to know how to spell because anything spelled incorrectly, Google will ask you “Did You Mean _______?”.
Google Alerts is a FREE service provided by Google that allows you to list certain keywords and when something is posted to the internet, Google will send you an email with a link to the page. I have an alert on my name so anytime someone posts anything about me, I know about it.
Let’s look at how you could use this as a real estate investor. What if you set up an alert with your location and keywords you’d use in searching for a property? Here are a couple examples: Charlotte Fixer Upper, Charlotte handyman special, Charlotte foreclosure or Charlotte motivated seller. The list could go on and on.
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